I am a mama, who after having two kids identified a few unique needs that the South African market was unable to satisfy. As a brand new mum, I came home from the hospital sleep deprived and exhausted, in extreme pain and overwhelmingly emotional. In the days that followed I became more and more self-conscious as every person who came to meet my little person would look in while I was nursing him. So for me, while exclusive breastfeeding was a precious and celebrated bonding experience with my new-born, I was still a very reserved, conservative mum as I am certain many new mums are! Both my kids hated having their faces covered and as such readily available breastfeeding covers/shawls where not an option. I struggled to find a good variety of comfortable, good quality, well fitting, locally made discreet breastfeeding friendly clothes. Having always had a creative streak, I ultimately took on the challenge to design my own range of discreet breastfeeding clothes! 

In the course of navigating parenthood, the teething phase saw us go through dozens of bibs a day, soaking straight through and then requiring dozens of clothing changes. We found ourselves buying dozens of bibs from various different outlets in search of one that actually fit well around our baby’s delicate neck, rather than hanging so loosely that his skin/clothes were left exposed and eventually set about designing our own.

And then our daughter was born…. and sugar and spice and all things nice… who could resist designing bespoke dresses for her! …and so began the labour of love that is “INSPIRED MUM” where we decided to put our designs into production and make them available to the South African public.